International Vegetarian Union (IVU)
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A Bleeding Poster

The purpose behind creating such a poster was to add a sense of reality, to give life to the poster and speak for the animal’s suffering in a more acceptable way, without coming across as too gory. It thus grabs viewers attention to the message... and it works!

The “bleeding” works by just a simple siphon. Please see diagram of the poster’s back. No electrical pump used.

Click on graphics for bigger images

Some tips:

  • use red poster colour with a dap of black or brown [food dyes would be too transparent]. 2 little “sakura” bottles of poster colours were mixed with 4 litres of water.
  • poster should be mounted on compact-styrofoam and laminated to prevent ink from being absorbed by paper
  • to initiate the siphoning, a syringe was used to fill the tube with water from below, after unplugging the needle.