Here’s a review of ‘Why We Love Dogs, Eat Pigs And Wear Cows’ by Melanie Joy, PhD:
vegsource.com/....review.html

An excerpt from the review:

"Carnism" is the belief system that says it's okay to eat certain animals and not others. Like feminism, racism, ageism and speciesism, carnism has been inflicting harm for centuries. And because it was invisible and unnamed, it was challenging, if not impossible, to confront it and and to argue against it.. Now that carnism has been identified, explored, and brilliantly analyzed, it will become a powerful tool in changing the ubiquitous and dangerous misconceptions about eating meat.

The opening chapter of Why We Love Dogs, Eat Pigs and Wear Cows is startling and effective. We are asked to imagine a dinner party at which the guests are enjoying a delicious stew. But when one guest asks for the recipe the host explains that it starts with a golden retriever. The disgust and revulsion that follows this announcement is examined in detail later in the book, and Dr. Joy is both succinct and smart in showing us the overlapping circles of identification, empathy and disgust that color our relationships with animals.

The publisher created a promotional video with a reenactment of this scene: vegsource.com/...review.html