Led by IVU member society, Vegetarian Society of Brazil (SVB), one of the world’s largest cities, Sao Paulo, with 11 million inhabitants, kicks off a Meatless Mondays campaign on 3-4 October: svb.org.br/segundasemcarne  

The kick off to Meatless Mondays involves seminars, food demonstrations and a big event in the city’s main park, Ibirapuera. Four stations will be set up in the park, Health, Environment, Ethics and New Tastes, each one symbolized by one of the ‘toys’ of the campaign (pictured above).

SVB is launching Meatless Mondays in partnership with the Sao Paulo city government’s Green and Environment Department, along with NGOs, such as Greenpeace and Slow Food. Plus, another Brazilian city is joining the campaign, Sao Lourenço da Serra. The mayor there is vegetarian and a SVB member. Congratulations!

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