Momentum towards eating less meat grew recently when the Swedish government issued draft guidelines suggesting that people can reduce global warming by cutting back on meat: www.slv.se/. . .food_choices_proposal. . .pdf 
www.ciwf.org.uk/. . . /visionary_sweden.aspx

However, a Swedish vegetarian who used to live in Singapore is sceptical:
The text is very vague. It puts all the work on the reader (=public) to reduce the carbon footprint, while it offers no legislation/taxes/subsidies to facilitate this effort. I suspect very little will change due to this report, except a few upset farmers as usual. Alas, the world will not be saved by individuals, because far too many don't care about it.

Finally, the EU and Sweden speak with double tongues, as always. On one hand, they talk about greenhouse gas reduction, environmentalism, support to developing countries, and, with the other hand, they pay billions and billions to EU farmers and fishermen to continue producing greenhouse gas, polluting the environment and driving African/Asian farmers out of jobs. Just now, the EU has agreed to pay out enormous sums of money to European dairy farmers, because not enough people are buying "their" milk, despite the already substantial subsidies. 
It's a good first step, but sadly much more is needed.