It’s an unmistakable trend. Countries that used to be considered as vegetarian obstacle courses are now becoming veg-friendly. Korea is a case in point, as  described in the following article (in English) from a Korean newspaper: english.chosun.com/....61017.html

And, here’s something about veg-themed films at a film festival in Korea:  tinyurl.com/yko8pw2
For veg vocab in Korean: www.ivu.org/phrases/easia.html