In the following interview, reprinted with permission from EVANA, Renato Pichler, founder and coordinator of the European Vegetarian Union’s (EVU) V-Label Scheme, talks about how EVU is expanding the scheme. Here’s an excerpt. The entire interview is at www.evana.org/index.php?id=53146&lang=en Also, Vegetarian Society UK also has a labelling scheme for veg food: www.seedlingshowcase.com/corporate08/product_accreditation.asp

Question: What makes the system interesting enough for producers and restaurants to join it?

Answer: It is the only label which is recognized all over Europe by all vegetarian organizations. It is important to mention that also the European Vegetarian Union (EVU), the umbrella organization for European vegetarian organizations, supports and promotes it. Contrary to company-owned labels, the European V-label enjoys full confidence of the target consumer groups. Moreover the scheme offers licensees access to vegetarian organizations interested in promoting their products and services.

So we have a win-win situation for all involved:
- For the promotion of their goods all participating companies get easy access to the vegetarian community.
- Vegetarians (and all those wanting to eat meatless from time to time) enjoy a label system they can fully trust.
- The participating vegetarian organizations can use their know-how for controls and establish contacts to the food industry.

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