International Vegetarian Union (IVU)
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IVU Online News - January 2007

Table of Contents

  1. New free registered groups added to the IVU database in the last month

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Videos From Goa 2006 IVU World Vegetarian Congress
For those who missed the 2006 IVU World Vegetarian Congress in Goa, you can now view videos from the Congress, courtesy of VegTV.com, at www.ivu.org/congress/2006

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Special Dresden 2008 Invitation To Eastern European Leaders
Are you a leader of a vegetarian/vegan society in Eastern Europe? If so, you could be considered for financial support from IVU to attend the 38th IVU World Vegetarian Congress in Dresden, 2008. We might also be able to offer limited support to leaders of veg groups in other developing countries, but Eastern Europe will be the priority for this Congress, given its proximity to Germany.

A grant application form is linked from the Congress Registration form at: www.ivu.org/congress/2008

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New IVU Member Society and Business Supporter:

  • Ukrainian Vegetarian Society, Ilyashenko Maksym,
  • Alternative Soles (UK) - cruelty free shoes, bags, gifts & more - www.alternativesoles.com
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IVU India Website
A website has been launched for IVU India: www.ivu.org/india The IVU India coordinator is Shankar Narayan:

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Regional Coordinators For Asia And Australasia/Oceania
Ten countries from Asia and Australasia/Oceania were represented at the IVU World Vegetarian Congress in Goa, India this past September, the highest number we've ever had from those regions. Jashu Shah had announced some time back that he would retire during the Congress, after 24 years as Regional Secretary/Coordinator for Asia, and Robert Fraser had also indicated his intention to step down after 7 years as RC for Australasia. Public thanks are not often IVU's strongpoint, but their efforts on our behalf have been appreciated.

As a result of all this the International Council (IC) has now redrawn the IVU regions for that part of the world, with two rather different regions, and four people to replace the previous two. The main step was to recognise that Asia not only has the two most populous countries on the planet, China and India, but it also has far more vegetarians than the rest of the world, and IVU needs to be more active throughout Asia.

We now have two new regions: Region 1: South & West Asia - Regional Coordinator, Shankar Narayan, President of the Indian Vegan Society. Shankar will be assisted by Dan Arbel from Israel, President of the International Jewish Vegetarian Society (who manages to communicate with Muslim vegetarians). Shankar also has a specific role as IVU Coordinator for India, where he will be collecting the new lower-rate subscriptions, maintaining a local IVU bank account, and coordinating the ivu-india email group. Both were elected to IC at the Goa Congress.

Region 2: East/SE Asia & Oceania - Regional Coordinator, Susianto Tseng, C.O.O. of the Indonesian Vegetarian Society. Indonesia is the world's 4th most populous country (after China, India and USA), and has a surprising number of vegetarians. Susianto will be assisted by George Jacobs, president of the Vegetarian Society (Singapore), who has already been co-opted to IC as the new editor of IVU Online News.

To view a map of the new IVU regional line-up: www.ivu.org/members/council/contacts.html

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Email Groups For The Regions
Want to communicate with other vegetarian activists from your part of the world? Now you can via the various email groups that IVU has set up. You can find them all near the top of the IVU website: www.ivu.org

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World Vegetarian Congress 2010
Preparation is moving along well for the IVU World Vegetarian Congress 2008 to be held in Dresden, Germany. Visit www.ivu.org/congress/2008 to learn more, to register and to offer to do a presentation at the 2008 Congress.

Plans for the 2010 IVU World Vegetarian Congress are still taking shape, but there are a number of exciting possibilities. One is to have the Congress in South Africa, as proposed by Isaac Obiora Dikeocha, of South Africa, who was elected to the IVU council in Goa. Isaac is now the IVU Regional Coordinator for Africa. Meanwhile, subscribe to ivu-africa if you want to be more involved: groups.yahoo.com/group/ivu-africa Speaking of exciting possibilities, the Indonesia Vegetarian Society has proposed holding the Congress in their country in 2012. Of course, these are just possibilities. Other ideas are also being considered. More details at www.ivu.org/congress/2010

Much of the activity reported in this and the previous article is due to the momentum generated at the Goa Congress. Thus, the 2006 Congress organizers and participants are due special thanks.

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Excerpt From Keynote Address At IVU World Vegetarian Congress 2006
The keynote speaker at the 2006 IVU World Vegetarian Congress in Goa was Dada J. P. Vaswani. The October 2006 issue of the newsletter of the Vegetarian Society (Reverence for Life) of India contains a transcript of the speech. Below is an excerpt. (please excuse the use of 'men' to refer to all humans).

"Men have their rights. Do animals have no rights? Men have their rights. Do they not have duties towards the animals who have befriended man since the dawn of creation: the dog, the horse, the cow? Do they have no rights? The time has come when all animal lovers should come together and formulate a charter of animal rights and a charter of man's duties towards the animals. Every animal has certain fundamental rights and the very first right of every animal I believe, the very first right of every animal is the right to live, for we cannot take away that which we cannot give. And since we cannot give life to a dead creature, we have no right to take away the life of a living one.

The year 1789 is a landmark in the history of humanity. It was in that year over two centuries ago that the French National Assembly adopted a declaration of the rights of man. That was the beginning of a new era in the history of humanity. Until then, men had no rights. Kings were sovereign' they could do whatever they liked. The 18th century gave rights to man. The 19th century gave rights to slaves, for there was a time when slaves had no rights; they were treated as we treat animals today. … The 18th century, as I said, gave rights to man. The 19th century gave rights to slaves. The 20th century has give rights to women. The 21st century I verily believe will give rights to animals. That will be a great and glorious day in the history of humanity."

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How To Make A Bleeding Chicken Poster With Dripping 'Blood'
Chickens are the most-eaten of our fellow land animals, with at least 40 billion eaten by humans every year. Loh Yeow Nguan, Education Officer of Vegetarian Society (Singapore), helped design the following poster to illustrate their plight. Please have a look at www.ivu.org/articles/net/poster.html

Here is Yeow's advice on why and how to construct your own version. For help and to share ideas, contact him at

The purpose behind creating the bleeding poster was to add a sense of reality, to give life to the suffering of our fellow animals without coming across as too gory. The poster grabs viewers' attention to the message... and it works! The "bleeding" works by just a simple siphon. Please see the diagram at www.ivu.org/articles/net/poster.html No electrical pump used.

Some tips: use red poster colour with a dab of black or brown [food dyes would be too transparent]. 2 little "sakura" bottles of poster colours were mixed with 4 litres of water. The poster should be mounted on compact styrofoam and laminated to prevent ink from being absorbed by paper.

To initiate the siphoning, a syringe was used to fill about ½ a metre of plastic tubing with water from below, after unplugging the needle.

If you have other ideas to share via IVU News, please send them to the editor

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Generating Revenue Via Google Ads
Below is an interview with John Davis, IVU manager, historian and webmaster. John describes how IVU uses Google Ads on our website to generate income. He also considers whether this might be applicable to member societies. If you have other revenue ideas, please consider sharing them via IVU News.

  1. Vegetarian societies are always looking for new ways to generate income to support our efforts. What are IVU's main sources of revenue?
    IVU has income from various sources, but the Google ads are now making a significant contribution.

  2. In layperson language, how do Google Ads work?
    Businesses sign up with Google and decide how much they want to pay for their advertising. Websites also sign up by simply copying and pasting some coding into the website, there are no fees involved for that. The display can be customised in various ways to fit the design of the website.

    The ads are then displayed according to the content of the page. Google does a word search and shows ads which appear to be relevant. This usually works well but can sometimes go wrong as Google cannot, yet, discern the context of the words - so an anti-meat page might well find itself showing ads for meat because the word appears. However, there is a filter which allows individual advertisers to be blocked if they are not appropriate.

    When a visitor clicks on an advert, the website owner gets credited with a payment. The amount varies considerably, depending on how much the advertiser paid for the advert. Google transfers the money to the website owner's bank account monthly.

  3. How did you first hear about Google Ads? Do other search engines, such as Yahoo! have something similar? If so, why did IVU choose Google?
    I saw Google Ads start to appear on other websites and thought they would be worth
    checking out. The income has turned out to be a lot more than expected. I'm not aware of anything else quite the same.

  4. I'm sure that many vegetarian societies face a dilemma in that, on one hand, they need revenue, but, on the other hand, they do not want to become too commercialized. In relation to this dilemma, how do you see Google Ads?
    The vast majority of ads that appear are from vegetarian and vegan businesses, and some from other veg*n (vegetarian and vegan) non-profit groups. This is perfectly consistent with IVU's aim of supporting veg*n businesses, and we get paid in the process.

  5. Will it be relatively easy for a society's webmaster to start with Google Ads?
    Yes, provided they are familiar with basic HTML coding. There is a link at the bottom of all the ads.

  6. How much revenue have Google Ads been generating for IVU? Would you expect national and local societies to be able to generate as much revenue?
    The income is 'per click', and the number of clicks depends on how many hits the website gets. The average 'click thru ratio' is about 1% - so for every 100 people who look at web page, one will click on an advert.

    This is complicated by the fact that different adverts are worth different amounts, so the earnings per click vary a lot. The value of the adverts can depend on where they come from, which in turn may depend on the geographical target of your website. People in different countries see different adverts, as Google knows where the visitors are; so, they are shown something of local relevance as well as matching the words on the page.

    The IVU website is currently attracting about 1.5 million page views per month, which brings in a good return from the Google ads. If yours gets less, you will probably earn less, but not necessarily. The only way to find out is to try it and see for yourself.

  7. Are you aware of other ways that societies might use their websites to generate revenue?
    The two main ways of generating income from any website are by attracting advertising, or providing a service that individuals are willing to pay for. The latter needs more sophisticated technology to give users individual passwords, which would put the start up cost beyond the means of many small vegetarian societies.

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Internet Season's Greetings Card
The last issue of IVU News shared news of online greetings cards with veg themes. Here is this year's Season's Greetings card prepared by Vegetarian Society (Singapore). This year's card is a PowerPoint file with a Global Warming theme. The file is about 800KB and can be found at www.ivu.org/news/online/newyear07.pps

Your society is most welcome to amend the card and use it as you see fit. If you need help, feel free to contact

And, please use IVU News as a way to share similar ideas.

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International Crusader For Our Fellow Animals Passes Away
Last month, CIWF's founder, Peter Roberts of the UK, passed away. A former dairy farmer, Roberts founded CIWF in 1967. For more about his life and work: www.ciwf.org/home/news_peter_roberts.shtml

There's a great obituary in the 30 Nov issue of The Economist. It's not available F.O.C. online, but here are a couple excerpts:

WHAT commonplace activity that most people never think to condemn will one day be seen as a profoundly shameful crime deserving of nothing but moral outrage? Those are the terms in which Tony Blair was talking this week about the slave trade, and it would be an incurious soul who never thought to ask whether future generations will not similarly come to condemn some practice that is today widely accepted. Some may speculate that the offensive activity will turn out to be waging wars, practising abortion or driving 4X4s. Peter Roberts, however, would surely have suggested 21st-century man's treatment of farm animals.

And this leaves aside the cruelty of much production. Across the world over 50 billion farm animals are killed each year, nearly 100,000 a minute. Even in countries that consider themselves humane, animals can be treated as little more than objects.

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What Danger Lurks In Sheep Burps?
In 2006, The New Scientist magazine had at least two articles linking global warming and the use of foods from our fellow animals.

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Do Smarter People Go Veg?
A study involving over 8000 people, published in the British Medical Journal, found that children with higher IQs were more likely to become vegetarians later in life, a study says. The study's lead researcher, Catherine Gale, stated:

"The finding that children with greater intelligence are more likely to report being vegetarian as adults, together with the evidence on the potential benefits of a vegetarian diet on heart health, may help to explain why higher IQ in childhood or adolescence is linked with a reduced risk of coronary heart disease in adult life."

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Nutrition Newsletter From Speaker At 2004 IVU Congress
Sally Errey is a nutrition consultant who entertained and enlightened us at the 2004 IVU World Vegetarian Congress in Brazil. Sally has continued to inform the public about the benefits of veg diets. For instance, she produces the Happy Tummy Times newsletter. For details, please visit: www.myhappytummy.com

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New free registered groups added to the IVU database in the last month:

Add yourself or your group/business to the IVU database for free

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Please Write For IVU News

Dear Veg Activist

Please use this newsletter as a way to share your knowledge, ideas and experiences with the world.

 

Thx. --