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The Vegetarian Food Fair Manual Project Hosted by Follow these links to learn more about VUNA and IVU:
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Vegetarian Food Fair Manual Draft Part II Section 6: Getting event sponsorship Once you have received approval to hold a vegetarian food fair at your chosen location, you can use the list of local businesses and organizations that you created in Section 2 to seek sponsorship for your event. Sponsorship candidates Ideally, you would like to find vegetarian-related local businesses or organizations that will help you with the cost of organizing the vegetarian food fair. Other possible sponsors include television or radio stations or a local newspaper or magazine. (These kinds of sponsors will guarantee some great advertising for the event. See Sections 10 and 11.) If a local business or organization has a speaker, chef, or author that you wish to feature at the fair (see Section 8), you might approach that organization to request that individual's participation in exchange for the benefits of sponsorship (see below). Your budget (see Section 3) should both inform you about the expenses you expect to accrue during planning and reveal the kinds of items or materials that you must pay for to hold a successful fair. TOP Contacting sponsors The best approach for contacting sponsors is to write a letter to the businesses or organizations you want to ask for sponsorship and then follow it up with a telephone call. The letter should introduce you and your organization, describe the vegetarian food fair you are organizing, and outline the purpose and goals of the fair. Be sure to tie the purpose and goals to the business or organization to which you are writing. Give them some options for sponsorship, either a donation or the opportunity to cover some of the more specific costs (which can be discussed after sponsorship is agreed to). Be sure to offer something in return: prominent display of their name or logo on posters, flyers, handouts, t-shirts, advertisements, and other printed materials as a sponsor of the event (see Sample 8). You might also offer them space as a vendor at the fair as well if they are interested. The checklist included here will guide you in creating a letter that is specific to your event. Letters should be printed on the letterhead of your organization or on special letterhead created for the event. Be courteous and make the offer flexible, and be sure to provide contact information that includes a telephone number for those who might need additional details or clarification. Provide a form that the sponsor can return signaling their interest in sponsorship or declining the offer. Those who are not interested in sponsorship may be interested in participating as a vendor (see Section 7), and that option should be available on the form. Be sure to prompt the sponsor to provide contact information if they are interested. TOP Sponsor letter checklist: |
